News & Releases By Sussi Liu|27 November 2023

Artrix and 40 Tons: A Strategic Alliance via Artrix Social Equity Program to Promote Equality in Cannabis

Topics in this article:
40 Tons Social Equity Cannabis Vape Hardware


Artrix, a leader in cannabis business solutions and vaporizer hardware manufacturing, has embarked on an inspiring partnership with 40 Tons, a black, woman-owned, social impact brand specializing in premium cannabis, clothing, and accessories from Los Angeles, to champion social equity in the cannabis industry. This collaboration is anchored in the Artrix Social Equity Program (ASEP), a visionary initiative designed to provide significant product support and growth opportunities for Social Equity (SE) businesses like 40 Tons, with a focus on promoting equity in the cannabis vape industry.



The partnership with 40 Tons, a brand that embodies resilience and advocates for the rights of those affected by the War on Drugs, aligns seamlessly with Artrix’s dedication to diversity and inclusivity. ASEP aims to empower the immense potential of SE brands represented by 40 Tons, in advancing its cannabis vaporization product business. Artrix provides free custom-designed Drillor 510 threaded cartridges to 40 Tons, serving as a testament to this commitment.




Artrix&40 tons social equity




Loriel Alegrete, Chief Executive Officer of 40 Tons, expressed her appreciation, stating, “Artrix’s Drillor cartridge is unlike any other 510 threaded cartridges I’ve ever seen. Most cartridges are long and conventional, but Drillor presents a fashion and unique design. Drillor cartridge stands out due to their innovative design, high compatibility with our cannabis oil, and their performance and design align deeply with 40 Tons’ brand ethos. Artrix also customized Drillor’s product appearance to match 40 Tons’ brand style and tone. We are eager to introduce these high-quality vaporizers to the market.”



In terms of Artrix’s service and brand culture, Loriel added, “Artrix, with its expertise in manufacturing top-tier vaporizers and its advanced 3-in-1 service model, is an ideal ally for cannabis social equity enterprises. Artrix shares our mission to promote diversity and inclusivity in the cannabis communities while making a positive social impact. We hope to leverage Artrix’s products and services to assist 40 Tons’s incredible on-the-ground work in achieving lasting change.”



Sussi Liu, Artrix’s Chief Brand Officer, emphasized the importance of supporting minority groups and businesses within the cannabis sector. “40 Tons is our important partner within ASEP, not only as a promising cannabis social equity business but also as a dedicated promoter of diversity and inclusivity of cannabis communities with a positive social impact. ” Sussi Liu said, “There are many deserving minority groups and businesses in this industry, and their voices deserve to be heard and amplified. All of our efforts aim to raise awareness and allow us to use our influence and capacities to provide resources, tools, and various opportunities to individuals and communities. Artrix’s holistic approach extends beyond product support to include strategic guidance, data analysis, marketing services, and personalized materials, all of which are provided free of charge. Our sole goal is to foster long-term success for SE businesses.”



Artrix and 40 Tons will also collaborate on a joint initiative during the annual cannabis industry conference, MJBizCon 2023. Artrix will provide 100,000 510 cartridges and their three-in-one service support through SEP to cannabis SE businesses at the event. Meanwhile, 40 Tons will launch a letter-writing campaign aimed at being the largest cannabis awareness and prison letter-writing campaign ever conducted at a cannabis conference. The campaign aims to have 10,000 postcards written and sent directly to prisoners currently incarcerated for cannabis-related offenses. MJBizCon 2023 will take place from November 29th to December 1st at the Las Vegas Convention Center.



About Artrix



Artrix is an emerging international cannabis vape hardware brand that offers more than just cannabis hardware. It uses an exclusive three-in-one service model that combines superior product solutions, systematic marketing support, and professional strategic consulting to create a great customer experience. Artrix conducts extensive market research and analysis to understand the needs behind each product and provides localized marketing support to maximize its market potential and success.


About 40 Tons


40 Tons is a Black, woman-owned, social impact, premium cannabis, clothing and accessories brand from Los Angeles, California. Representing those impacted by the system — cannabis prisoners, victims of the War on Drugs, their families and loved ones — while a booming billion dollar industry flourishes across the globe, 40 Tons was founded by the very legacy operators who’ve helped build the cannabis industry during the course of battle. With true know-how, the scars to prove it, and 40,000+ cannabis prisoners still locked-up, 40 Tons is 100% real, authentic cannabis and cannabis culture standing up for those who fought, and still fight today, the tired and traumatic war over legalization. For more information, visit and follow 40 Tons Brand on social media at @40TonsBrand



Author: Sussi Liu

Sussi Liu is a seasoned marketing expert in the cannabis industry, with extensive knowledge of the international cannabis vaporizer supply chain and the North American cannabis consumer market. She has a long history of writing commentary articles for the cannabis industry, covering market analysis, cannabis education, product insights, and more. Her articles have been featured in prominent media platforms such as MJBizDaily, Benzinga, Ganjapreneur, and HonneySuckle. She has also held marketing positions at Cilicon and Artrix, where she promoted brands and their cannabis vaporization products and technologies.
Connect with her to obtain further marketing support.