Industry Insight By Sussi Liu|05 February 2024

From Edible to Vape: Why Cannabis Vape is the Best Option for Edible Brands?

Topics in this article:
Edibles Cannabis Vape Business Transformation

Keyword : Edibles, Cannabis Vape, Business Transformation




Cannabis vape is one of the best options for edible brands to expand their business and now is the best time for them to introduce vape product lines. The argument is not told by a certain industry expert or institution but rather by data and information. Backed by substantial data and market insights, this blog delves into why now is the opportune moment for cannabis edible businesses to diversify their product lines with vape offerings.




Cannabis Vape Market Outpaces Edibles



Cannabis Vapes Have Double the Market Potential of Edibles

The vape industry stands as a dynamic force, boasting twice the potential of its edible counterpart. According to Headset data, in 2023, category sales for Vape and Edible reached $4.1 billion (23.6% market share) and $2.0 billion (12.1% market share) respectively.



Efficiency and Profitability of Cannabis Vape

Notably, the unit sales data illustrates an interesting data relationship, with vapor pens achieving a remarkable 162.3 million units sold, closely rivaled by edibles at 150.2 million units. This signifies underscores the higher average order value and lower operational costs associated with vapor pens.



Based on that, the vape market’s allure lies not just in its substantial revenue figures but also in the efficiency and profitability afforded by the unique dynamics of vapor pen consumption.




40% of Matured Cannabis Edible Brands Venture into Vape



In a comprehensive analysis backed by Headset data, the statistics of the top 30 cannabis edible brands across 10 states in the United States (AC, CA, CO, IL, MA, MD, MI, NV, OR, WA) reveal a notable market trend. Among these leading brands, 40% of them have strategically incorporated vape products into their offerings.



Cannabis Vape Introduction Boosts Business Growth and Resistance



Additionally, the data analysis exposes a compelling truth – edible companies with vape offerings experience faster growth (13%) and more resilience (5%) against market downturns compared to those exclusively in edibles. Engaging in vape production not only ensures more rapid growth but also contributes to a steadier revenue stream, fostering diversification that proves invaluable for risk mitigation.



As cannabis market dynamics continue to evolve, the infusion of vape offerings into the product portfolio stands as a significant move for edible brands striving for sustained success. However, not every vape category aligns seamlessly with edible businesses. Based on its variable product design and use portability, disposable vaporizers are the ideal product solution for cannabis edible brands.




Disposable is the Fastest-Growing Cannabis Vape Category



As the legalization momentum accelerates, Cannabis disposable vape emerge as the fastest-growing segment, boasting a compound annual growth rate of 35.72% from 2021 to 2023, while 510 products languish at -2.7%. The disposable vape category continues its ascent, with new standout brands constantly entering the market, making it an ideal product sector for emerging brands.



Further validation comes from the more mature nicotine vapor market. In 2021, disposable nicotine vape claimed a 25% market share, surging to an impressive 42% in 2023, far surpassing other vape hardware categories including pod-system categories.





Artrix Cannabis Vape Family





Successful Practices from Kushy Punch & Flav



The power of disposable cannabis vapes is supported not only by data but also by the compelling success stories of cannabis edible business leaders like Kushy Punch and Flav.



Facing challenges in 2020, including illegal product manufacturing impacting sales, Kushy Punch ingeniously rebounded in 2022 by introducing a range of disposable vape pens. This strategic move swiftly catapulted Kushy Punch’s sales, nearly surpassing pre-scandal levels. Following suit, Flav adopted a similar product strategy, finding success by unveiling a series of uniquely designed, vibrant disposable vapes that resonate with a younger, fashion-forward audience. Initially, the vape category was counting only 20% of Flav’s revenue, by the end of 2023, it had grown to approximately 80%.



Disposable Vape is the Key to Transformation Success



The key to the successful transformation of Kushy Punch and Flav lies in their vaporizer strategy, focusing on the introduction of disposable vapes and the selection of flavored oil. Both companies opted for personalized and meticulously designed disposable products, notably unique vape pens rather than conventional styles, earning them user favor.



Noteworthy is the fact that both companies replicated popular flavors from their cannabis edibles into their vaping products. Flavored oil has emerged as a major trend in cannabis vapor consumption since last year. Flavored vapes rank in the top 20 products in 10 states where recreational cannabis is legalized. Compared with companies exclusively on vapes, edible brands have more advantages in introducing “flavored oil” vapes.



ArtrixDemo — An Edible You Can Vape



ArtrixDemo, the world’s smallest cannabis vape, draws inspiration from travel-size perfumes, with a capacity of only 0.1mL, producing at least 10 aromatic puffs. It stands as the best device to bring popular edible flavors into each puff.

Impressively compact and versatile, it is ideal for creating vibrant mini cannabis vape sets or serving as a promotional travel-size for a delightful vaping experience. Whether for loyal customers or new consumer segments, ArtrixDemo is an excellent product solution for entering new markets and building brand trust for cannabis edible businesses.





Author: Sussi Liu

Sussi Liu is a seasoned marketing expert in the cannabis industry, with extensive knowledge of the international cannabis vaporizer supply chain and the North American cannabis consumer market. She has a long history of writing commentary articles for the cannabis industry, covering market analysis, cannabis education, product insights, and more. Her articles have been featured in prominent media platforms such as MJBizDaily, Benzinga, Ganjapreneur, and HonneySuckle. She has also held marketing positions at Cilicon and Artrix, where she promoted brands and their cannabis vaporization products and technologies.
Connect with her to obtain further marketing support.