News & Releases By Sussi Liu|26 February 2024

From Dab to Vape: The Evolution of Rosin Consumption Habits

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Live Rosin Consumptionm Disposable Dab pen

In recent years, Live Rosin, as a typical product type of solventless cannabis concentrate, has become one of the most talked-about products in the cannabis industry. Despite a continuous decline in cannabis concentrate market sales from 2021 to the end of 2023, Rosin has shown a strong market growth trend.


According to Headset Data, the entire cannabis concentrate category saw a decrease in sales from $377 million in Q1 of 2021 to $276 million in Q4 of 2023, with market share dropping from 9.8% to 6.1%. However, during the same period, the market share of rosin nearly doubled from $24 million to $44 million, increasing from 6.5% to 16% of the cannabis concentrate category, surpassing shatter in 2022 to become the second-largest category of cannabis concentrate, second only to live resin.



High Consumer Demand for Live Rosin


Cannabis enthusiasts have long been fascinated and enamored with Rosin. Since 2019, in light of safety concerns surrounding incidents in the cannabis vape industry, consumers have been fervently demanding cleaner, purer extracts to achieve better and safer highs.


Rosin caters to the needs of the most discerning connoisseurs, offering a product that meets their desire for purity, potency, and quality. It has become the ideal choice for consumers seeking to avoid cannabis extracts rich in chemical additives. While Rosin is widely recognized as the most natural and fresh consumption option in cannabis, determining the best way to consume it for an optimal experience has posed a challenge for many cannabis consumers.




Mainstream Rosin Consumption Methods


Currently, there are three mainstream products for rosin consumption: dabbing devices, rosin vapes, and rosin gummies. Each has its own advantages and disadvantages.




live rosin dabbing



1. Dabbing: The Dominant Rosin Consumption Method


Dabbing is currently the most popular Rosin consumption method. Scooping a bit of premium live Rosin from a carefully stored Mason jar and then dabbing it in a rig is an exquisite ritual for many cannabis consumers. Dabbing involves heating live rosin on a hot surface, usually a nail, and then inhaling the superior vapor through a dab rig.


While dabbing is hailed as the best way to consume live rosin, offering a more potent and immediate effect, it comes with many diverse components and complex operations, including rosin storage, dab device selection, and temperature adjustment, followed by cleaning and maintenance. The series of tasks makes dabbing a challenging method for many cannabis consumers, especially starters.



2. Vaping: The Rising Star of Live Rosin Vaporization


Vaping has become a new favorite among many Rosin enthusiasts. Vape products have seen rapid growth in the cannabis market due to their exceptional vaporization performance, user-friendly design, and affordable prices. The latest Headset data shows that the market share of vapes has increased from 19.7% in 2021 to 23.6% in 2023, making it the third-largest category in the cannabis market, trailing only behind flower and prerolls. Some consumers opt for rosin vaporizing cartridges to enjoy a convenient and effective cannabis vaporization experience.


However, finding rosin vaporizers that can truly deliver excellent and steady vaporization effects for live rosin remains a challenge. Live rosin retains the highest-quality terpene components, but these natural substances can easily clog the micro-pores in ceramic heating elements used for vaping, leading to dry hits or burnt flavors.


Many rosin vape products on the market impose strict requirements for the rosin infused inside, necessitating modest flowability and minimal particulates or impurities. Consequently, many rosin vaporizers on the market actually dilute live rosin with live resin to address these challenges. The lack of ceramic heating technology capable of perfect vaporization for various types of rosin remains a key obstacle to the widespread adoption of rosin vapes.



3. Gummies: The Essence of Safe Live Rosin Consumption


Gummies are renowned for their convenience, precise dosing, and cautious approach, making them the preferred choice for many consumers experiencing cannabis for the first time. Rosin gummies represent a safe and high-end cannabis consumption choice, specially crafted for cannabis connoisseurs seeking the most natural cannabis experience in the safest way possible.


However, rosin gummies have yet to become the mainstream method of rosin consumption, primarily due to the limitations of the edible category in the cannabis market. In comparison to the vape category mentioned earlier, where vape pens hold the third-largest market share at 23.6% of category sales in 2023, edibles rank fourth, accounting for 12.1% of the market.


The continuous growth in rosin and vape market share illustrates that an increasing number of cannabis consumers not only seek safe, high-quality, and premium cannabis experiences but also desire to enjoy them quickly, conveniently, and affordably.




How is the Ideal Live Rosin Consuming Product like?


Since 2015, a man named Phil Salazar, better known as Soilgrown, has introduced rosin tech to the marijuana community. Cannabis enthusiasts and businesses alike have been striving for a better way to consume rosin. However, there is still much debate surrounding the current methods of rosin consumption.

While gummies offer safety and deliciousness, their effects are slow and their potency is mild. Smoking, while convenient, can damage the precious terpenes and natural flavors of live rosin. Dabbing and vaping both have their advantages and disadvantages, with dabbing representing high-quality rosin vaporization but requiring a series of complex operations and accessories, while vaping is convenient, portable, and affordable but struggles to maintain excellent flavor and stable effects due to vaporization technology challenges.


What rosin enthusiasts desire is the fusion of the benefits of Rosin dabbing and Rosin vaping, offering the convenience of vaping with the premium flavor of rosin. Actually, such evolution in product development has already been validated in the nicotine smoking market.




The Evolution of E-Cigarette Products


The trajectory of vape users reveals a significant shift in consumer preferences. According to the data from ECig Intelligence, The usage of complex e-cig products such as basic kits and advanced kits has steadily declined, decreasing from 50% in 2017 to 24% in 2023, with projections indicating a further decline in 2024.



Data of cannabis dabbing marketing




In contrast, the disposable category, known for its simplicity, affordability, and convenience, has experienced exponential growth. By continuously optimizing product design and compatibility with nicotine e-liquids, the disposable vape category surged from a meager 5% in 2019 to surpass pod systems as the biggest product category, commanding a whopping 42% of the e-cig market consumer base.




The Future of Live Rosin Vaping Product


Considering the steady growth of rosin and vape in the cannabis market alongside the development trajectory of e-cig products, it’s reasonable to anticipate a future where vape products seamlessly accommodate rosin, providing outstanding vaporization effects with minimal user effort.


Imagine a concrete product manifestation – a disposable vape with rosin dabbing capabilities. Bid farewell to the tedious tasks of cleaning, refilling, and maintaining devices, and say hello to more time indulging in premium live rosin vaporizing experiences. In reality, consumers need not imagine any longer, as an innovative product category has transformed this ideal rosin vaporization into reality – DabGo, the first-ever disposable dab pen.




Artrix Dabbing device




DabGo represents a fusion of disposable vapes and dab pens, offering tremendous value to both cannabis enthusiasts and businesses. Specifically designed for vaporizing cannabis concentrates, including live rosin, wax, budder, shatter, and other popular cannabis extracts, DabGo empowers consumers to relish the pure pleasure of a potent high in an all-in-one product solution. It stands as the first step into the evolution of cannabis vaporizing products, showcasing that simplicity of use and top-tier vaporization can coexist harmoniously.


Author: Sussi Liu

Sussi Liu is a seasoned marketing expert in the cannabis industry, with extensive knowledge of the international cannabis vaporizer supply chain and the North American cannabis consumer market. She has a long history of writing commentary articles for the cannabis industry, covering market analysis, cannabis education, product insights, and more. Her articles have been featured in prominent media platforms such as MJBizDaily, Benzinga, Ganjapreneur, and HonneySuckle. She has also held marketing positions at Cilicon and Artrix, where she promoted brands and their cannabis vaporization products and technologies.
Connect with her to obtain further marketing support.