Disposable Vape with Screen: Are They Better?
Technology is increasingly woven into our everyday lives, with the vaping industry keeping pace through innovations like disposable vape with screen. During these growth phases, founders must monitor their unit economics and profit margins closely. We often hear them ask: How can I leverage the value of tech features? And, are customers willing to pay for digital screens, and if so, how much?
As we delve into the early development of smart disposable with display screen with large-capacity d9 THC displays, we see substantial market potential. This blog outlines our method for evaluating the market potential of such products. We also describe how we support companies looking to expand these product lines, helping you align your business strategy with current market trends.
The Rise of Vapes with Screen Display: Innovation Meets Convenience in Cannabis Consumption
The cannabis industry is constantly evolving, embracing technological advancements to enhance the user experience. Among consumption methods, cannabis vapes have surged in popularity due to their compact size, ease of use, and discreet nature. Now, the trend is pushing towards vapes with screen display, offering an even more user-friendly and interactive experience.
This shift is driven by the growing influence of younger consumers in the cannabis market. A large portion of this demographic is already familiar with using vapes and appreciates the additional functionalities that screen display vapes offer. The ease of use and enhanced functionality cater perfectly to the tech-savvy audience, making these devices highly appealing. In this blog, let’s discuss the current and future development of vapes with screen displays and discuss why so many brands are incorporating this category into their product lines.
Evaluating Digital Screen Disposable Vapes: Early Usage and Customer Personas
Founders are still figuring out what value disposable vapes with screens deliver to customers and how much they cost. And the best place to start is to understand that early usage and customer personas can give insight into both of these questions, as with any market research and product positioning exercise.
Beta and Early Usage
For beta and early usage, you want to understand which customers are using your product, how often, how much it costs you to serve them, and how much they’re willing to pay for a digita screen feature. For instance, it’s important to dig into the following:
Does it increase your total addressable market (TAM)? (e.g., were you previously serving 10 customers and can now serve 100?)
Does your display-screen vape pen increase conversion from a free to a paid tier, or a higher paid tier?
Does your product have a base of power users who account for the majority of the feature’s use?
One note here: Disposable vapes with screens are surprisingly affordable compared to those without screens.
The nicotine vaporizer market offers key insights for the large-capacity cannabis market. Let’s look at the price comparison between nicotine vaporizers with screens and those without:
According to VapeSourcing data, vaporizers with screens average 11,576 puffs and cost $15.59, equating to about $0.0013 per puff. In contrast, screenless vaporizers average 7,584 puffs, priced at $15.25, costing approximately $0.002 per puff.
This price analysis shows little overall price difference between the two types. However, per puff, vaporizers with screens are more cost-effective.
In a highly competitive market, this cost advantage is likely to boost the market presence and demand for screen-equipped vaporizers.
Customer Personas
Understanding your customer personas involves distinguishing who sees the value in the smart screen feature of digital screen disposable vapes and who does not. Not all customers may appreciate this feature equally, and identifying those who do can significantly impact your marketing and sales strategy.
To gain deeper insights into customer personas and segments for digital screens on disposable vapes, consider employing a mix of interviews, surveys, and sales team feedback:
Interviews. When your customer base is relatively small, conducting in-depth interviews can reveal who is most interested in disposable vape with screens. These discussions can also uncover future product preferences and needs.
Surveys. For a broader customer base, surveys can help identify which new features are most valued, such as the digital screen on disposable vapes. This data can then be linked to specific segments, tailoring your vape product development more accurately.
Sales team data. Your sales team talks to customers day in and day out, which means they usually have a great read on what features different types of customers need in order to be successful with your product.
One note here: according to feedback from Artrix’s user research and sales teams regarding the disposable vape pen with a digital screen, we’ve learned that:
Cannabis users, particularly in the d9 THC market, often prefer vaping devices that are built for long-term use (typically those of 2g or more) and are more likely to opt for devices with display screens.
These users value screens that show adjustable settings like voltage, battery life, and puff count. This precise information enhances interaction and user experience by reducing uncertainty.
Users of cannabis vaporizers appreciate being able to track their intake and dosage, monitor battery levels for timely recharging, and value the convenience and functionality of a disposable vape with screen.
Two Market Positioning and Strategies for Digital Screen Disposables
This part of the exercise is qualitative and vision-oriented. Maybe only a subset of your customers are excited about disposable with display screen right now. Or maybe you’re still determining how disposable with display screen will benefit your customers.
Core Requirement
If enterprise research indicates that all target customers view a digital screen on disposable vapes as a core need, and early usage data suggests that this feature significantly boosts adoption and conversion, it makes sense to integrate it as a fundamental part of your product offering.
In fact, the large-capacity cannabis vaping market has particularly embraced digital displays, which offer deeper usage insights and cater to users desiring clear, manageable vaping sessions. Data from Artrix Info Bank reveals that devices with capacities of 2g or more, particularly 2g models, now make up 86% of the market with screen features. This means that users place value on devices that enhance control and visibility, making digital screens a highly sought-after feature.
Artrix has responded to this demand with the introduction of Bubble, notable for its precise temperature control and clear screen that informs users about the temperature and battery status. This eradicates the uncertainty often associated with vaping, allowing for a more controlled and enjoyable experience.
The Bubble’s ability to produce consistent, flavorful vapor clouds and its versatility with five different capacities (2, 2.5, 3, 4, and 5ml) set it apart in a competitive market. As digital displays continue to enhance the user-friendliness of disposable vapes, they are likely to influence pricing strategies across the industry, reflecting their added value.
Upgrade Requirement
Considering your digital screen on disposable a desirable upgrade rather than a necessity, it can act as a powerful upsell tool, appealing to a broad segment of customers.
Consider the case of Clicko, which exemplifies the impact of integrating a digital display. Clicko’s interactive digital display immediately provides essential information such as preheat status and battery levels. The user-friendly design features button controls for precise adjustments in settings such as gear, heating, and puff duration, while also incorporating protections against over-inhalation. Its versatility is further highlighted by the various capacity options available (1ml, 2ml, or 3ml), all encased in a stylish, sleek frame. Additionally, Clicko allows for personal customization of the display, enabling users to showcase brand logos or unique icons like a charming little rocket, adding a personal touch to the device.
This approach not only enhances the product’s appeal but also drives customers towards higher pricing tiers, helping to offset the costs associated with incorporating the digital screen. By framing the digital display as a premium upgrade, companies can leverage it to boost conversions and achieve a better return on investment.
A Trend Towards More Diverse Cannabis Vape Hardware
More cannabis brands are introducing vapes with screen displays, signaling a shift toward more interactive and tech-advanced devices. These vapes extend far beyond basic functionality, offering a suite of usage features that cater to individual preferences and enhance the overall user experience.
From customizable vaping sessions that allow users to adjust settings like temperature and dosage to real-time feedback on battery life and consumption levels, these devices are designed to provide a more tailored and engaging experience. What are these features? Let’s explore how screen display vapes are setting new standards in personalized cannabis consumption.
1 Personalized Vaping Experience:
Advancements could lead to personalized vaping recommendations based on individual preferences and usage patterns. By analyzing how you vape, future devices might suggest optimal settings for flavor, potency, and temperature, tailored specifically to your tastes.
Vapes with screens could provide tailored suggestions to optimize the user’s experience. Whether it’s recommending new products, adjusting settings for a smoother experience, or offering health tips, these devices could become personalized assistants in your vaping journey.
2 Built-In Games
Vapes with screens now feature simple built-in games, such as Tetris. These games, while basic, introduce a fun element to the vaping experience, providing users with a small diversion as they vape.
These games, although simple, represent the potential for more complex entertainment features in future devices. As vape technology evolves, we could see more advanced gaming options or interactive experiences integrated into the device’s interface.
3 Potential for Smart Features:
The inclusion of games hints at the possibility of more sophisticated “smart” features in upcoming vape devices. These could range from enhanced control options to interactive elements that respond to user behavior, elevating the overall vaping experience.
Future vapes could incorporate advanced functionalities, expanding the device’s capabilities beyond just vaping. These features might include smart sensors, automated settings, or even AI-driven suggestions, making the vape a more versatile tool for cannabis consumption.
4 Social Connectivity:
Future devices could include social attributes that connect vapes with screens to mobile apps. This could create a network of users who can share experiences, tips, or even compete in games, adding a social dimension to vaping.
This connectivity could allow vapes to display information about nearby users with the same product, creating a more interactive and social cannabis experience. Imagine meeting others who share your preferences or exchanging insights directly through your device.
5 Device Synchronization in Vapes with Screen
There’s potential for vapes to sync with other smart devices, integrating into the user’s lifestyle seamlessly. This could allow for more cohesive control over your vaping experience, making it easier to manage and enjoy.
Notifications, device updates, and other interactions with your mobile app could enhance the overall functionality of the vape. By syncing with your smartphone, your vape could alert you to low battery, suggest when to refill, or even sync with your schedule for a more streamlined experience.
As vapes evolve, they may become multi-functional devices, offering more than just cannabis consumption. They could serve as entertainment devices, inhale trackers, or even personal health assistants, expanding their role in your daily life.
These advancements could enrich the user’s lifestyle, making vaping a more immersive and enjoyable activity. The future of vaping holds exciting possibilities, where your device could be an essential part of your routine, offering benefits that go far beyond just inhaling cannabis.
Introducing Vapes with Screen Display Won’t Break the Bank
Many cannabis brands may be hesitant to embrace screen display vapes due to perceived production cost increases. However, the addition of a screen is not as expensive as one might think. Artrix’s seasoned product manager based in the Chinese supply chain clarifies that the cost of adding various types of touch screens to vape hardware can be as low as an additional 1-2 USD per unit. Even high-resolution touch screens remain cost-effective compared to the value they add to the user experience.
For brands seeking a more budget-friendly option, basic digital screens displaying essential information like temperature and battery life can be integrated for under 1 USD.
Simple games or other interactive features can typically be included without significant additional investment – though it may extend the time needed for device calibration. This cost-effective integration makes screen display vapes an attractive option for brands looking to enhance their product offerings without significantly increasing production expenses.
How will disposable with display screens evolve?
With the smart device spending population growing and their spending habits favoring tech, the cannabis vape industry is primed for continued growth, driving the demand for further smart tech innovation.
“Given that a very large number of digital natives also happen to be cannabis vapers, and they already use connected devices such as watches that monitor activity, it’s only natural that they would want to leverage the same benefits for their cannabis vaping,” explains Jessy, chief product officer of Artrix. “In turn, the area of the display screen on disposables vape will see an explosion in demand for these devices to monitor better and manage their overall user journey and well-being.”