2024 International Women’s Day – An Interview With Jessica Min

This is Artrix’s latest series exploring female leadership within the cannabis industry, we delve into the stories of trailblazing women who are shaping the future of this rapidly evolving sector.

This issue spotlights an insightful interview with Jessica, the Co-Founder and Sales Director at Artrix, whose journey from the world’s largest show organizer to pioneering the vape and cannabis industries in China is as inspiring as it is unique.

Jessica’s story begins with a chance meeting with her first business partner, which set her on a path from the vape industry into the burgeoning world of cannabis. Her candid account of Artrix’s debut at MJBizCon2023, the challenges faced and the victories celebrated along the way. Jessica’s efforts to empower women through the Artrix Social Equity Program and her vision for a more inclusive industry are not only commendable, but inspiring.

Jessica Min – Artrix Co-Founder, Cannabis industry 

Q：What’s Your Personal Journey into Cannabis?

Before venturing into the vape industry in early 2017, I worked for the largest show organizer worldwide. That’s when I met my partner, Roger, a powerful lady whose name typically associated with men. Together, we decided to join the first media for the vape industry in China as co-owners. My years of observation across various industries equipped me with insights to identify new trends accurately.

The period from 2017 to 2020 marked the Golden Time for the vape business, transitioning from big tanks targeting DIY enthusiasts to disposables for the mass market, which opened up numerous opportunities. Our foray into cannabis began in late 2018, coinciding with the year recreational cannabis became legal in California.

Inspired by conversations with friends and several visits to the States, we introduced an online channel on WeChat and offline events focused on cannabis. Indeed, we are pioneers in educating the Chinese population about cannabis, especially CBD.

Q: What’s Your Most Memorable Moment ?

The moment that sticks out to me the most was our launch at MJBizCon2023. It was our first big reveal after getting Artrix off the ground. Despite the butterflies and the high stakes, the reception we got blew us away. It led to some key industry connections and opened up a bunch of new paths for us.

That whole experience drove home the importance of sticking to it, making sure your brand stands out, and the incredible support the cannabis community offers.

Artrix MJBizcon 2023

Q: What are the Top 3 Barriers for Women in Cannabis?

The big three hurdles for women in the cannabis world are battling the stereotypes surrounding cannabis use, keeping up with ever-shifting policies, and overcoming unequal job opportunities. In an effort to address these issues, we launched the Social Equity Program (ASEP) at Artrix. It’s all about giving a leg up to startups run by women, minorities, and veterans.

Our work with 40 Tons, led by Loriel Alegrete, is a prime example of what we’re trying to do. This partnership is a testament to how providing resources and a platform can empower underrepresented groups, paving the way for more female leadership in the industry. Our goal with ASEP isn’t just to motivate women already in the field but to inspire others to take the plunge, creating a more inclusive and equitable cannabis space.

Jessica – 40 tons

Q: Who’s Your Guiding Star in Achieving Success? Can you share a story?

Oh, absolutely. The person who springs to mind is Roger, my first-ever business partner who introduced me to both the vape and cannabis industries. Despite her petite stature, Roger packs a colossal ambition; she’s a woman, sure, but she approaches life with what some might call a man’s mindset. Our backgrounds couldn’t have been more different, which really let us shine in our unique ways and learn heaps from one another. Roger’s relentless drive for learning—heading back to school, networking at entrepreneur salons, diving into spiritual practices and self-healing—was downright infectious. Her thirst for knowledge, innovation, and new experiences matched her hunger for success. Watching her, I was motivated to push myself harder, ensuring I wasn’t the weak link.

Our journey together, through all its highs and lows, made me mentally tougher than I ever imagined possible. Even though we’ve embarked on separate paths since 2021, the bond of sisterhood between us remains unbreakable. I’m profoundly thankful for her influence in my life and for guiding me to the industry where I’ve found my calling.

Q: Are You Working on Any Exciting New Projects Now?

Right now, we’re pouring our energy into expanding the Social Equity Program. We’re rolling out more educational efforts and partnerships aimed not just at offering access to Artrix’s resources but at empowering women through knowledge sharing, mentorship, and financial backing.

These new initiatives are laser-focused on tearing down the barriers that women face in the cannabis industry, paving the way for a community that’s both inclusive and diverse. It’s all about leveling the playing field so that everyone has a shot at success.

Q: What do You Think Sets Vape Products Apart in a Competitive Market?

What really puts Artrix on the map is our unwavering dedication to innovation and quality. Take our disposable dab pen Dabgo, for instance—it’s a game-changer, designed entirely with the user in mind. It offers a smooth, hassle-free dabbing experience without any need for traditional equipment like a torch or rig. Its portable nature and ease of use make it perfect for both seasoned aficionados and those new to the cannabis scene.

By always staying one step ahead, anticipating consumer needs, and daring to think differently, we make sure our products don’t just meet expectations—they blow them out of the water.

Q: Looking Ahead, What are The Next Big Steps for Artrix ?

Our sights are set on taking Artrix global, introducing our cutting-edge products and our mission for social equity to new corners of the world. This expansion is about more than just growing our brand; it’s about amplifying the impact and reaching more women and underrepresented groups in the cannabis sector.

Keeping our core values of diversity and inclusion at the heart of what we do is crucial.

Q: How do You See The Role of Women Evolving in the Cannabis Industry?

Women bring unique strengths to the table—emotional intelligence, meticulous attention to detail, and intuitive decision-making, to name a few. These qualities are becoming more and more pivotal as the cannabis industry matures.

I envision women not just stepping into leadership roles but also spearheading innovation and fostering inclusive communities. By continuing to invest in and empower women, their contributions will become key to sculpting a cannabis industry that’s not only more equitable but also thriving and forward-thinking.